Many small businesses fail to see the value of establishing the basic digital footprint on the internet. 93% of all purchasing decisions start with a web search. Whether it is to find the best restaurant in their area or to find a supplier of gadgets. Websites and the internet have become an essential part of your marketing tools and in many instances, much more inexpensive than traditional marketing avenues.

The ability to quickly reach and relay your current products and services to a dynamic audience has become crucial as your competition is keeping the market aware while you are not.

Websites vs traditional marketing
Flyers, on average, require a designer, printing time and proofing. Then comes the hard part, delivery methods. This process can quickly become costly with a return of less than 10%! Why is that? Well, you are sending flyers blindly to homes or business that more than likely don’t want or have use for your service or product.

The initial cost of building a professional website, registering a domain like yourcompany.com, can be costly. Let’s take a closer look. At any given time you will be exposed to more than 20 million buyers! Yes, just like flyers many of these buyers are not qualified but it will quickly paint a picture of who is going to your site, their ages, what product they spent most of their time viewing, how many continued to through the order process and many other benefits. Hidden in these abundance of numbers we find the key to a successful marketing campaign. We can clearly and quickly identify your niche market and tailor more marketing towards that segment.

You will also have the ability to quickly create promotions during slow periods and relay that information to existing clients to help you weather the storm.

How can Lemonade Software Inc help you:
Register your domain (www.yourcompany.com)
Precure web hosting (where will your site live)
Design the website
Create web content
Analysis of data gathered